food Videography, Bring your story & products to life

The Theory
1 x Half-day
Masterclass
Food In Motion
1 x Half-day
Workshop
One2One
One2One

Training Programme:

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Overview

Food videography is not unlike food photography. Chances are you can use the same camera to do both. Like in food photography, you need to pay attention to lighting, composition, framing, colour, texture, lines, shapes, props, styling, and food. However, that’s where the similarities end. There are three creative aspects unique to videography: movement and action, the passage of time, and audio.

Videos can also be a powerful medium and play an essential role in B2B eCommerce. They bring brand storytelling to life, keep buyers inspired and informed, help answer common buyer questions, and, most importantly, positively influence buyer experience.

Once buyers land on a B2B eCommerce site, the primary objective is to guide them to make a purchase. From clever site navigation to sleek and functional product descriptions, the key is to keep customers focused on making a purchase; that’s what they came to do after all.  Closing a B2B sale online is a game of grabbing the attention and maintaining the focus on the task at hand.

Once a buyer presses the play button, a video takes over the screen. It acts as the main persuasion point, your digital salesperson. And like Food Photography in B2B sales, a video that perfectly captures the essence of a brand or food product can be the added value to close a deal when you grant access to your customer to use the video in their marketing campaigns.

Completing this Module will help you:

This unit aims is to master the techniques to make sure that the quality of your food photography meets the standards that B2B Buyers expect. Plus how to achieve professional-looking photographs shot on something as simple as a smartphone camera.

Objectives

Benefits to Participants

Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online. 

Learning Path

The purpose of this module is to equip the learner with the knowledge, skill and competence to produce food Videography that sells.

Delivered by: Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Understand the context of a motion visual brand story and product description
  • Understand what good and bad motion Videography looks like
  • Step by step guide on food Videography creation process

 

The purpose of this module is to work with the learner to produce motion visual brand story and product video clips for social media.

Delivered by: Annemarie O’ Brien & Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Choose the right equipment for their products
  • Stage and style product for motion capture
  • Capture product videos on mobile device + a professional camera

 

The purpose of this module is to work with the learner at their production site to capture video content to tell their unique story.

Delivered by: Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Identify and plan out their shot list
  • Prepare the location for video capture and ensure all the spaces are compliant
  • Participate in the video capture to tell the story

 

The purpose of this module is to work with the learner to edit and produce their final brand story video and product motion clips.

Delivered by: Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Post production/edit the final videos with audio
  • Overlay graphics onto the video
  • Adapt the final video to different playback channels

 

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