food photography, make them want to buy from you
1 x Half-day
1 x Half-day
1 x Half-day
Training Programme:
Share this:
Overview
The trustworthiness of a brand, combined with the perceived value of products, are often judged on the quality of their visual presentation. Therefore, showcasing your Artisan Food products with high-quality images can be the strategic difference between a conversion and no sale at all. This is particularly true if you’re selling your products on marketplace sites, where you may list your products alongside those of your competitors or on social media, where buyers engage with your brand.
Artisan Food Producers selling online will thrive on the strength of their food photography. In B2B sales, a photograph that perfectly captures the essence of a brand or food product can be the added value to close a deal when you grant access to your customer to use the imagery in their marketing campaigns.
Good food photography is less about the equipment available and more about understanding how to emphasise the aesthetic beauty of your food through:
Styling: How you arrange your food.
Lighting: Using light to bring out the best in your product.
Composition: Framing the shot.
Editing: Applying the finishing touches.
Completing this Module will help you:
This unit aims is to master the techniques to make sure that the quality of your food photography meets the standards that B2B Buyers expect. Plus how to achieve professional-looking photographs shot on something as simple as a smartphone camera.
Objectives
- Developing a brands visual style
- The best tools and setup for Food Photography
- Preparing a product to be photographed
- The Art of Presentation
- How to shoot the best images of their production space
- Techniques and Equipment for Lighting Food
Benefits to Participants
- Find your authentic visual style
- Create a great first impression in a new sale
- Benefit both Online & Off sales activity
- Add value to your sales
- Improved storytelling
- Learn to build trust and credibility
- Take High-Quality Product Photos With a Smartphone
Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online.
Learning Path
The purpose of this module is to equip the learner with the knowledge, skill and competence to produce food photography that sells.
Delivered by: Stephen Fennelly
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Understand the context of a visual brand story and product description
- Understand what good and bad photography looks like
- Step by step guide on food photography creation process
The purpose of this module is to work with the learner to produce visual brand story and product images.
Delivered by: Stephen Fennelly
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Choose the right equipment for their products
- Stage and style product to be photographed
- Capture product photographs on mobile device + a professional camera
The purpose of this module is to work with the learner to review & improve their visual brand story and product images.
Delivered by: Stephen Fennelly
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Identify areas of improvement in their imagery
- Adapt the images for different marketing outputs
- Use both online tools, mobile and desktop apps to improve their photographs
Are You Ready To Sign up?
Training Partners
Collaborative Partner
accelerate your business in 2022
Module 01
Strategy
Set objectives
Module 02
Compliance
Food safety
Module 03
Content
Tell your story
Module 04
Photography
Stage & Capture
Module 05
Videography
Food in motion
Module 06
Go Live
Down to business