food photography, make them want to buy from you

The Theory
1 x Half-day
Masterclass
Stage & Capture
1 x Half-day
Workshop
One2One learning

Training Programme:

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Overview

The trustworthiness of a brand, combined with the perceived value of products, are often judged on the quality of their visual presentation. Therefore, showcasing your Artisan Food products with high-quality images can be the strategic difference between a conversion and no sale at all. This is particularly true if you’re selling your products on marketplace sites, where you may list your products alongside those of your competitors or on social media, where buyers engage with your brand.

Artisan Food Producers selling online will thrive on the strength of their food photography. In B2B sales, a photograph that perfectly captures the essence of a brand or food product can be the added value to close a deal when you grant access to your customer to use the imagery in their marketing campaigns.

Good food photography is less about the equipment available and more about understanding how to emphasise the aesthetic beauty of your food through: 

Styling: How you arrange your food.

Lighting: Using light to bring out the best in your product.

Composition: Framing the shot.

Editing: Applying the finishing touches.  

Completing this Module will help you:

This unit aims is to master the techniques to make sure that the quality of your food photography meets the standards that B2B Buyers expect. Plus how to achieve professional-looking photographs shot on something as simple as a smartphone camera.

Objectives

Benefits to Participants

Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online. 

Learning Path

The purpose of this module is to equip the learner with the knowledge, skill and competence to produce food photography that sells.

Delivered by: Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Understand the context of a visual brand story and product description
  • Understand what good and bad photography looks like
  • Step by step guide on food photography creation process

 

The purpose of this module is to work with the learner to produce visual brand story and product images.

Delivered by: Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Choose the right equipment for their products
  • Stage and style product to be photographed
  • Capture product photographs on mobile device + a professional camera

 

The purpose of this module is to work with the learner to review & improve their visual brand story and product images.

Delivered by: Stephen Fennelly

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Identify areas of improvement in their imagery
  • Adapt the images for different marketing outputs
  • Use both online tools, mobile and desktop apps to improve their photographs

 

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Training Partners

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