STRATEGIES FOR SELLING IN AN ONLINE MARKETPLACE

Strategy
1 x Half-day
Masterclass
Marketing
1 x Half-day
Masterclass
Masterclass
Operations
1 x Half-day
Masterclass

Training Programme:

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Overview

Selling locally produced Artisan Food products is a Collaborative Decision-Making process. Every purchase decision needs the input of multiple stakeholders across the hospitality business from the kitchen, marketing, finance, and more. So you’re not speaking to a single buyer—you’re talking to a team of buyers, each of whom will have his/her pain points that an Artisan Food Producer needs to address in the messaging, communication, and online presence.

Like many other aspects of an Artisan Food Producers business, it’s dependent on the deliberate sales strategy.

Completing this Module will help you:

Master the skills of strategy development to accelerate the launch of  B2B online sales platform. 

Objectives

Benefits to Participants

Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online. 

Learning Path

The purpose of this module is to equip the learner with the knowledge, skill and competence to build a B2B online sales strategy.

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Assess, and analyse current readiness for online selling
  • Choose an online B2B Sales Platform for their business
  • Step by step guide to develop an online B2B sales strategy

The purpose of this module is to equip the learner with the knowledge, skill and competence to build a B2B online Pricing/Discounting strategy that sells.

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Build a dynamic pricing strategy – Pricing for Success
  • Discount as a B2B Sales tool – Discount for profit
  • Managing expenses, fees, taxes when you sell B2B online

 

The purpose of this module is to equip the learner with the knowledge, skill and competence to pitch their brand, product and how they sell B2B online.

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Utilise the Marketplace platform in all sales pitches
  • Provide customers with a unified voice that conveys a clear brand identity
  • Make the presentation relevant to your prospect.

 

The purpose of this module is to equip the learner with the knowledge, skill and competence to manage an online B2B customer experience.

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Establish and manage performance KPI’s
  • Managing orders and fulfilment + Request for Quote (RFQ) submissions
  • Online customer service best practices

 

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Training Partners

Collaborative Partner

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