STRATEGIES FOR SELLING IN AN ONLINE MARKETPLACE
1 x Half-day
1 x Half-day
1 x Half-day
1 x Half-day
Training Programme:
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Overview
Selling locally produced Artisan Food products is a Collaborative Decision-Making process. Every purchase decision needs the input of multiple stakeholders across the hospitality business from the kitchen, marketing, finance, and more. So you’re not speaking to a single buyer—you’re talking to a team of buyers, each of whom will have his/her pain points that an Artisan Food Producer needs to address in the messaging, communication, and online presence.
Like many other aspects of an Artisan Food Producers business, it’s dependent on the deliberate sales strategy.
Completing this Module will help you:
Master the skills of strategy development to accelerate the launch of B2B online sales platform.
Objectives
- Selling Business to Business (B2B) Online strategy development
- Fundamentals of Brand development and how to use it as a selling benefit
- Custom Business to business pricing and discounting strategies
- Scaling through Online/offline Business to Business Marketing Strategies
- Online Business to Business Customer Service.
- Analytics and KPI's
Benefits to Participants
- Go to market sales plan - Selling to B2B customers is hard.
- Crafting the New Path to Purchase for their business
- Scalability strategy - grow and scale easily to meet market demand
- Improved efficiencies
- How to build a Customer-centric experience
- Launch with confidence
Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online.
Learning Path
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Assess, and analyse current readiness for online selling
- Choose an online B2B Sales Platform for their business
- Step by step guide to develop an online B2B sales strategy
The purpose of this module is to equip the learner with the knowledge, skill and competence to build a B2B online Pricing/Discounting strategy that sells.
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Build a dynamic pricing strategy – Pricing for Success
- Discount as a B2B Sales tool – Discount for profit
- Managing expenses, fees, taxes when you sell B2B online
The purpose of this module is to equip the learner with the knowledge, skill and competence to pitch their brand, product and how they sell B2B online.
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Utilise the Marketplace platform in all sales pitches
- Provide customers with a unified voice that conveys a clear brand identity
- Make the presentation relevant to your prospect.
The purpose of this module is to equip the learner with the knowledge, skill and competence to manage an online B2B customer experience.
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Establish and manage performance KPI’s
- Managing orders and fulfilment + Request for Quote (RFQ) submissions
- Online customer service best practices
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Training Partners
Collaborative Partner
accelerate your business in 2022
Module 01
Strategy
Set objectives
Module 02
Compliance
Food safety
Module 03
Content
Tell your story
Module 04
Photography
Stage & Capture
Module 05
Videography
Food in motion
Module 06
Go Live
Down to business