Write the story of your brand & products
1 x Half-day
1 x Half-day
1 x Half-day
Training Programme:
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Overview
Artisan Food Producers need to write content for different steps in an online B2B Buyer journey. A B2B Buyers Journey is not linear, and the content must anticipate the most common (and pressing) objections and questions that potential B2B buyers may have and address them head-on in the content.
Completing this Module will help you:
Objectives
- Structure and write your brand profile
- Structure and write your Food with a Story
- Product Naming strategy
- Short product descriptions
- Long product descriptions
- Supporting product information
Benefits to Participants
- Find your authentic writing voice
- Write effective short product descriptions
- Write effective long product descriptions
- Write product descriptions that appeal to potential buyers
- Write copy that tells buyers things they can't discover from visuals alone
- Write guarantees that remove objections and persuade prospects to buy
- Write copy that up-sell buyers while improving their buying experience
Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online.
Learning Path
The purpose of this module is to equip the learner with the knowledge, skill and competence to produce written marketing content that sells.
Delivered by: Anita Blake
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Understand the context of a brand story and product description
- Understand what good and bad content looks like
- Step by step guide on the content creation process
Content development workshop
The purpose of this module is to work with the learner to produce written marketing content that sells.
Delivered by: Anita Blake
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Build strategies for researching, preparing, and writing more compelling brand stories and product descriptions that convert and boost sales.
- Structure and write their brand story
- Structure and write product descriptions
Content adaption workshop
The purpose of this module is to work directly with you to review, adapt & improve your brand story and product descriptions.
Delivered by: Anita Blake
Duration: Half Day (4hrs)
Learning Objectives
Learners will be able to:
- Identify areas of improvement in your content
- Adapt the content for different marketing outputs
- Use online tools to make you a better writer
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Training Partners
Collaborative Partner
accelerate your business in 2022
Module 01
Strategy
Set objectives
Module 02
Compliance
Food safety
Module 03
Content
Tell your story
Module 04
Photography
Stage & Capture
Module 05
Videography
Food in motion
Module 06
Go Live
Down to business