Write the story of your brand & products

The Theory
1 x Half-day
Masterclass
Write your Story
1 x Half-day
Workshop
One2one Learning

Training Programme:

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Overview

Artisan Food Producers need to write content for different steps in an online B2B Buyer journey. A B2B Buyers Journey is not linear, and the content must anticipate the most common (and pressing) objections and questions that potential B2B buyers may have and address them head-on in the content.

Completing this Module will help you:

This unit aims is to master the essential skills to the writing of content to communicate a compelling brand story and build product pages that convert to sales.

Objectives

Benefits to Participants

Please note: Although this module focuses on selling food online, the skills acquired apply to food sold or advertised by any other means, both offline and online. 

Learning Path

The purpose of this module is to equip the learner with the knowledge, skill and competence to produce written marketing content that sells.

Delivered by: Anita Blake

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Understand the context of a brand story and product description
  • Understand what good and bad content looks like
  • Step by step guide on the content creation process

 

Content development workshop

The purpose of this module is to work with the learner to produce written marketing content that sells.

Delivered by: Anita Blake

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Build strategies for researching, preparing, and writing more compelling brand stories and product descriptions that convert and boost sales.
  • Structure and write their brand story
  • Structure and write product descriptions

 

Content adaption workshop

The purpose of this module is to work directly with you to review, adapt & improve your brand story and product descriptions.

Delivered by: Anita Blake

Duration: Half Day (4hrs)

Learning Objectives

Learners will be able to:

  • Identify areas of improvement in your content
  • Adapt the content for different marketing outputs
  • Use online tools to make you a better writer

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Training Partners

Collaborative Partner

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